Ready to Pivot: Making Key Decisions Towards Exponential Growth

- PDT
Session Stage 3
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Ed Buckley
Peerfit, Chairman and CEO

Ed Buckley, III, Ph.D., is the Chairman and CEO of Peerfit, a platform that makes it easy for insurance carriers, brokers, and employers to offer a variety of fitness experiences to their clients, employees, and Medicare Advantage members. Ed leads Peerfit’s expansion strategy by driving national partnerships, business development, and fundraising. With nearly 10 years in the fitness industry and a background in digital health behavior research, Ed continues to push the envelope on innovation in the fitness-technology space. He is passionate about designing new ways to drive engagement and help deliver flexibility and personalization to the health and wellness marketplace. As CEO, Peerfit has won national awards for best company culture, best leadership, regional Emmy awards, and best workplaces from Entrepreneur, USA Today, and Great Places to Work. Ed holds a Ph.D. in Digital Health Behavior, and a Master's of Public Health, from the University of Florida. He is also the co-founder and Vice-President of the Board of Governors for Balance180, a non-profit that encourages children with disabilities to be physically active.


As you build your company, culture, and your product, you must first establish your business model. But what happens when you realize there is more opportunity and value down another path? You may be hesitant to change but never fear the pivot. Because the right one could be the golden path from a budding startup to a large-scale, national organization.