Unlock: 5 Steps to Discovering Your Startup's Business Potential

- PDT
Session Stage 3
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Matt Hulett
Former President of Rosetta Stone & Author of UNLOCK: 5 Steps to Discovering Business Potential

Matt has more than 30 years of experience building and leading world-class SaaS and consumer companies. Throughout his career, he’s led the growth of companies including Rosetta Stone, RealNetworks, Expedia and more, and has had multiple turnaround successes as a public company president as well as a private company CEO. At Rosetta Stone, he drives the transformation and growth of all aspects of Rosetta Stone’s Consumer and Enterprise & Education language businesses and also led the company’s evolution from a declining perpetual business to a thriving software subscription business. Currently, he's leveraging his experience to help entrepreneurs unlock potential and drive growth for their businesses (Startup Whisperer).


Starting a new business is no easy feat. Matt can walk entrepreneurs and business leaders through his five steps that will help determine how to unlock value for their company and take it to the next level. Instead of wasting dollars and time on an extensive strategic planning process, which typically takes months and large sums of money paying a consulting group, Matt’s exercise can be condensed into five core questions that assess if you can change your market position. Matt calls this an "Insight Score" (Forbes) and will show leaders how to leverage it to unlock potential and grow their businesses.