Advertising, Sales, Marketing
Tuesday, August 17, 2021
We are in a new age of creativity – one where data and technology play a bigger role. One where creativity has the opportunity to get us closer to our consumers, at a cultural and a personal level, than at any point in the modern era. But our creativity has yet to catch up to this new age. Unless our industry adapts, our left brains may not wait and overpower our artistic right brain – leading to a creative world deprived of its potential. This presentation provides thoughts on maximizing the potential of this new age of creativity.
Audience behavior has become so variable in today’s fragmented digital environment and skewed to all facets of digital life, especially after COVID-19 pandemic. These behaviors reflect the consumer journey at all stages and create opportunities to capture precious consumer intent data across the open internet. This intent data can be computed and analyzed at scale into shopper graphs through leveraging AI technology.
It is an extraordinary strategy with solid evidence pointing to the ability of shopper graphs with consumer intent to help brand audiences grow at scale. It could help you target high potential consumers across the open internet, expand new acquisitions, maximize market share, and even become one of the consumers’ top-of-mind choices.
Wednesday, August 18, 2021
With all the buzz and attention about XR Technologies (Extended Realities) which include AR (Augmented Reality) and VR (Virtual Reality) where does it fit in today’s business world? Dan Ferguson has worked with world-class brands like AT&T, American Airlines, Conagra, General Mills, McDonald’s, and Toyota on their digital XR strategies. While many people talk about second-hand knowledge or antidotal info about AR, very few are actually delivering. Dan can bring REAL insights to your attendees about the current trends in AR and REAL case studies on how brands are using it. Dan will dive into real-world case studies and insights that help brands connect with their audiences with these innovative and progressive platforms.
According to the Wall Street Journal, Americans spent over 16 hours a day online in 2020. A good portion of that time was spent consuming video content via TikTok, Instagram Reels, or YouTube. These platforms have succeeded in completely shifting our video consumption online. Consumers have come to expect strong, engaging video content that they can interact with. Dan will discuss how brands can apply the concepts used across social platforms within their video advertising strategy, with a goal to design and deliver ads made FOR the people.
The 2020 pandemic left many businesses uprooted, uncertain, and pushed to their creative limits to keep their organizations afloat. As leaders enter an era of next moves post-pandemic, how can companies—both emerging and seasoned—set the foundation to come out stronger than they were before? Erik can discuss successful leadership in a time of crisis—from moving your team to fully remote to re-strategizing your funding and services, to recruiting for a virtual office. He will discuss tactics around communication and leadership to strengthen how you and your team can continue to thrive through waves of adversity.
Thursday, August 19, 2021
In this session, Swish will speak to the current landscape when it comes to third party data deprecation and the rise of first party data. He will also speak about his company Trufan and how they are working with some of the biggest Fortune 500 companies in helping them generate first party data while respecting their audience's right to privacy.