Business & Industry Pavilion

Tuesday, August 17, 2021

- PDT
KEYNOTE: MediaCom -- The New Age of Creativity
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Anush Prabhu
Anush Prabhu
Mediacom

We are in a new age of creativity – one where data and technology play a bigger role. One where creativity has the opportunity to get us closer to our consumers, at a cultural and a personal level, than at any point in the modern era.  But our creativity has yet to catch up to this new age. Unless our industry adapts, our left brains may not wait and overpower our artistic right brain – leading to a creative world deprived of its potential.  This presentation provides thoughts on maximizing the potential of this new age of creativity.

- PDT
Computing Consumer Intent At Scale
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Joyce Lee
Joyce Lee
OneAD Inc., CEO

Audience behavior has become so variable in today’s fragmented digital environment and skewed to all facets of digital life, especially after COVID-19 pandemic. These behaviors reflect the consumer journey at all stages and create opportunities to capture precious consumer intent data across the open internet. This intent data can be computed and analyzed at scale into shopper graphs through leveraging AI technology.

It is an extraordinary strategy with solid evidence pointing to the ability of shopper graphs with consumer intent to help brand audiences grow at scale.  It could help you target high potential consumers across the open internet, expand new acquisitions, maximize market share, and even become one of the consumers’ top-of-mind choices.

- PDT
Amazon Flywheels: Realizing the Promise of the Cloud
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Jacqueline Krain
Jacqueline Krain
AWS, Global Head of Business Innovation

Migration and Modernization are the beginning of the cloud journey, but realizing the promise of the cloud is about innovating at pace and at scale. We’ll share more about how we put the customer at the center of the way we work forming 2-pizza teams that rapidly iterate and build delightful experiences to customer drive value, selection, and convenience.

- PDT
Corporate Innovation & Successful POC
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Kaan Akin
Kaan Akin
Hackquarters, Founder

- Where do corporations find startups?

- How do they work together?

- Why are corporations interested in working with startups?  

- The 4Ds of Digital Transformation

- How to succeed in doing POC? Cases 

- PDT
What Is Corporate Innovation and How to Make It Work for Your Organization
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Simon Spier
Simon Spier
L Marks, Commercial Director (International Trade, Strategy, Technology)

This session will explore what do we mean by innovation, how is it different from R&D and why it matters so much. 

The speaker will share best practice for corporate innovation, what is the secret source for getting it right, and what happens to those that don't. Hint - see Blockbuster!

- PDT
Planning Our Future: Desirable, Efficient and Sustainable
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Dr. Ahmed Abukhater
Dr. Ahmed Abukhater
Boeing, Chief Product Officer

Today our planet is challenged with complex environmental, economic, and social equity issues. Governments, businesses and communities aim at balancing these three often competing issues while maintaining adequate public engagement and development agenda. This calls for a coherent and integrated strategy and collaborative approach to understanding and managing these issues enabled by participatory technology implementation. This highlights the need to provide a complete, end-to-end solution to support development and workflow management to achieve sustainable desired future conditions.

This session will provide a quick overview of the current challenges faced by communities around the globe and will articulate the need and value for an integrated technology implementation approach to achieving sustainability. It will also feature real life examples of how this integrated approach enables various communities to successfully streamline the various project lifecycle components, with accurate and relevant data and more efficient and compatible analytical and visualization capabilities.

- PDT
KEYNOTE: There Is No "I" in Innovation: Unlocking Power of the Ecosystem to Co-innovate for Fun and Profit
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Alex Goryachev
Alex Goryachev
WSJ Bestselling Author & Global Technology Executive

Just like the Internet, not all innovative ideas are born inside the boardroom. To unlock the true potential of your organization, you need to tap into the entire ecosystem. That means partnering and co-innovating with customers, suppliers, academia, communities, nonprofits and employees.

Yet, there's a dangerous tendency to remain insular out of ego and fear, which causes organizations to miss out on the major benefits they would otherwise receive when working with the entire ecosystem.

Drawn from global experience, we will discuss the value that non-traditional ecosystem partnerships can bring to your organization: from employee development, to brand value, from community relationships, to new product introduction and revenue acceleration. We look at case studies around the world to pinpoint the value of co-innovation across different organizations and verticals, and discuss creating win-win relationships to create new measurable value for everyone.

Wednesday, August 18, 2021

- PDT
Brands in XR - ReaL Insights and Case Studies
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Dan Ferguson
Dan Ferguson
Groove Jones, Co-Founder

With all the buzz and attention about XR Technologies (Extended Realities) which include AR (Augmented Reality) and VR (Virtual Reality) where does it fit in today’s business world? Dan Ferguson has worked with world-class brands like AT&T, American Airlines, Conagra, General Mills, McDonald’s, and Toyota on their digital XR strategies. While many people talk about second-hand knowledge or antidotal info about AR, very few are actually delivering. Dan can bring REAL insights to your attendees about the current trends in AR and REAL case studies on how brands are using it. Dan will dive into real-world case studies and insights that help brands connect with their audiences with these innovative and progressive platforms.

- PDT
Who Will Be Your Next Customer? Using AI to Gain Value Out of Customer Feedback
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Riccardo Osti
Riccardo Osti
Wonderflow, CEO

You have a lot of customer feedback data that is all over the place. How are you going to get it all into one centralized database?

Wonderflow, founded in 2014, is a unified VoC analytics platform designed to help ease all of your feedback-analysis headaches. It analyzes all unstructured consumer feedback in a single place using AI while presenting results in the simplest way.

In this talk, you will learn the basics of how NLP and predictive technologies are used to extract value from lots and lots of feedback data. You will see how simple yet effective our Wonderboard user interface can be and the ease with which even complex problems can be tackled.

There is no reason to allow a ton of customer feedback to sit there uselessly or a data mess to ruin your day. After attending this session, you'll have the necessary VoC analytics knowledge to make winning decisions based on your customers' feedback.

- PDT
The Future of Video Ads—Learning From TikTok and Reels
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Dan Greenberg
Dan Greenberg
Sharethrough, Founder & CEO,

 According to the Wall Street Journal, Americans spent over 16 hours a day online in 2020. A good portion of that time was spent consuming video content via TikTok, Instagram Reels, or YouTube. These platforms have succeeded in completely shifting our video consumption online. Consumers have come to expect strong, engaging video content that they can interact with. Dan will discuss how brands can apply the concepts used across social platforms within their video advertising strategy, with a goal to design and deliver ads made FOR the people.

- PDT
Survival Guide: How to Survive an Industry Crisis
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Tony Delmercado
Tony Delmercado
Hawke Media, Co-Founder and COO

The 2020 pandemic left many businesses uprooted, uncertain, and pushed to their creative limits to keep their organizations afloat. As leaders enter an era of next moves post-pandemic, how can companies—both emerging and seasoned—set the foundation to come out stronger than they were before? Erik can discuss successful leadership in a time of crisis—from moving your team to fully remote to re-strategizing your funding and services, to recruiting for a virtual office. He will discuss tactics around communication and leadership to strengthen how you and your team can continue to thrive through waves of adversity.

- PDT
Bridging the Gap between Old Addresses and New Mobility
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Ashley Cashion
Ashley Cashion
what3words, US Partnerships Director

Even in the world’s best-addressed locations, traditional street addressing is failing to meet the demands of today’s on-the-go services like ride-hailing, food delivery, same-day deliveries and e-commerce. Globally, 70% of addresses will not take you to the front door, with 74% of people saying guests, services and deliveries struggle to find them. Inaccurate addressing is costly to businesses, frustrating for customers and is hampering innovation.

what3words gives everyone and everywhere a simple, accurate and reliable address - and is the first addressing system optimised for voice, allowing he easiest and most human-friendly possible input.

- PDT
The Technology of Personal Meaning
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Julie Choi
Julie Choi
Pointr.co, Founder and CEO

How we can efficiently create and find meaning in the workplace.

- PDT
Mapping the Fourth Dimension: Strategies for Bringing Dynamic Accuracy to HD and Consumer Maps
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Ro Gupta
Ro Gupta
Carmera, CEO

In this session, CARMERA CEO Ro Gupta will discuss the challenge and importance of keeping maps up-to-date—for both consumers and autonomous vehicles—and how new advances in crowdsourcing, data management, and map architecture may finally be providing a realistic, scalable solution.

- PDT
The Tailwinds Behind EV Charging
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Jordan Ramer
Jordan Ramer
EV Connect, Chief Executive Officer

The electric vehicle (EV) is about to take over the world. By 2030, studies indicate that as many as one-third of all cars on the road will be electricity fueled. The availability of electric vehicle charging must keep pace with the growth in EVs. Charging infrastructure will rely on a combination of policy, investment, mandate, and market tailwinds to keep up with the massive growth of EVs on the road; here’s where we stand with all four. 

As it turns out, the policies supporting the electrification of transportation are still in their infancy, but smart cities and smart countries are leading the way to an electrified future. In the U.S. and Canada, the ambitious goals to reach net-zero emissions by 2050 are important forcing functions that drive ambitious policies. At the same time, ever more aggressive vehicle emissions standards in the U.S. and Europe are driving innovation in carbon credit programs and EV incentive programs for EV buyers.

Toyota, Ford, and GM, among many others, are investing tens of billions of dollars into over 160 new electric vehicle models by 2025. The amount of funding to offset the costs of installing charging stations is also growing, and increasingly available for businesses and individuals. Additionally, Biden Administration executive orders to electrify the Federal fleet of more than 600,000 vehicles also (wisely) includes the installation of 500,000 charging stations in the next decade.

A growing list of transportation mandates from cities, states and provinces, and national governments are pushing clean transportation with a focus on adding charging infrastructure, too. These mandates are changing how cities, institutions, and businesses think about their roles in the transportation sector. For example, in the last six months, the United Kingdom, the Canadian province of Quebec, and U.S. states of Washington, California, New Jersey, and Massachusetts have announced bans on the sales of new internal combustion vehicles by 2035. Earlier this year, Singapore announced it would commit to this phase-out by 2040.   

Electric vehicle and charging technology is experiencing renaissance-like advancements to the state-of-the-art, particularly in the critical domains of battery range and efficiency, all while prices are trending downwards as the industry matures. The North American EV charging infrastructure market is set to boom to $18.6 billion by 2030 — globally up to $40 billion— with an estimated 40 million charging stations projected to be deployed worldwide. As the private sector recognizes the potential of using electricity as a transportation fuel, it is responding accordingly. 

In this session, Jordan Ramer will address how these four tailwinds are pushing the monumental growth of EV charging and are propelling humanity towards a future without the scourge of tailpipe emissions.

- PDT
KEYNOTE: Karat -- How Hiring At Scale Impacts Team Performance and Growth
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Mohit Bhende
Mohit Bhende
Karat, Co-Founder and CEO

Few software-driven organizations have the resources to interview and achieve aggressive hiring targets, while at the same time building innovative products that drive revenue. During this session, Mo can discuss how the way organizations hire today is driving down company performance, productivity, and morale - and how we can fix it

Thursday, August 19, 2021

- PDT
Future of Consumer & Brand Engagement
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Swish Goswami
Swish Goswami
Trufan, CEO

In this session, Swish will speak to the current landscape when it comes to third party data deprecation and the rise of first party data. He will also speak about his company Trufan and how they are working with some of the biggest Fortune 500 companies in helping them generate first party data while respecting their audience's right to privacy.

- PDT
Modern Engineering Helping Lloyds Banking Group Adapt to the Changing and Complex World We Live In
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Peter Crouch
Peter Crouch
Lloyds Banking Group, Retail Head of Engineering
Anubha Anubha
Anubha Anubha
Publicis Sapient, Senior Director of Program Management

The use of modern software development methods is drastically increasing the rate of software delivery among traditional banks and breaking the view that they can only deliver software every few months. This talk will explore the impact and practices of Modern Engineering and how it has enabled Lloyds banking group to adapt to the challenges of a complex world.
Stephen Hawking predicted the 21st century would be the century of complexity, a world which is unpredictable, ever-evolving and unbounded. This complex world requires the Bank to move from the old business paradigm and mindset of controlling time, scope and cost to the Modern Engineering-led business paradigm and mindset of quality, speed and value.
Bringing it to life, we will see how the Bank applied the Modern Engineering tool-sets to improve their ability to focus on quality, speed and value. We will share examples of how modern engineering practices have helped the Consumer Servicing Value Stream within the Bank to become more adaptable and to respond to COVID19 pandemic. Lastly, we will explore what the new business paradigm of quality, speed and value means for the Executives within the Bank.

Key audience takeaways from this talk:
• Learn how Lloyds Banking Group applied a practical application of Modern Engineering in the Consumer Servicing Value Stream
• Understand the modern engineering principles to help you and your organisation adapt to our changing world
• Reflect on how to keep your skills relevant
• Reflect on whether you are clear on your products and how they deliver value to the customers

- PDT
Rethinking the Role of Technology in Technical Hiring
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Vivek Ravisankar
Vivek Ravisankar
HackerRank, Co-Founder and CEO

The process of hiring has always been simple: candidates apply, they are interviewed, sometimes given a task or test to complete, then they are hired. But what if the future of hiring was still simple, but used complex AI to find the perfect candidate? Vivek Ravisankar says AI in hiring is now becoming essential, but that’s not all. In order to scale your teams successfully, companies need to start utilizing new hiring tools, but they also must be using those tools correctly. Right now, we need to rethink AI’s current and future role in hiring, so Vivek will dive deeper into the benefits and challenges of using AI while recruiting and how AI will play an important role in sourcing and hiring as we move forward in an increasingly digital world where face-to-face options aren’t readily available anymore

- PDT
Innovating the Construction Industry and Building Sustainable Housing with 3D Printing and Robotic Automation
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Alexey Dubov
Alexey Dubov
Mighty Buildings, COO & Co-Founder

Mighty Buildings is an innovative construction technology company creating beautiful, sustainable, and high-quality homes using advanced materials, patented 3D printing technology and robotic automation. Their mission is to have a positive impact on the environment, local communities, and the housing crisis through their sustainable approach. 

Learn from Alexey Dubov, COO & Co-founder at Mighty Buildings on how their 3D printing technology and new materials are used to build more efficient housing. Mighty Buildings' technology has the potential to unlock the needed productivity for large scale construction alongside the opportunity for reduced emissions, leading to a more sustainable product and future.

The session will include:

  • An introduction to Mighty Buildings’ products
  • An exclusive showcase of Mighty Buildings delivered products and upcoming projects
  • Technical aspects of their patented and certified PACE 3D-printing method and Light Stone Material (LSM) specs
  • Learn more about their Sustainability roadmap
- PDT
Future of Food: 3D Printing and Beyond
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Anjan Contractor
Anjan Contractor
BeeHex, CEO

Every individual on this planet is different. Our genetics and epigenetics determine how we absorb or reject certain macro and micro nutrients. Having mass produced generic food may not be suitable for everyone because of the inherently unique nature of our body. Advanced 3D food printing and robotics can provide a solution to personalize foods without sacrificing speed. BeeHex- a NASA spin-off company is working on developing such breakthrough technology that will provide personalized foods for everyone on this planet in the not so distant future.

- PDT
KEYNOTE: HP -- Imagine and Build Impossibly Innovative Products
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Ed Davis
Ed Davis
HP, Director of 3D & Digital Manufacturing Strategy

What are world Megatrends?  How do these relate to advances in technology like data analytics/machine learning/artificial intelligence, robotics/automation, 3D Printing/Functional Materials, Digital Manufacturing, Smart Devices/Industrial IoT, and Generative Design?  How are these technologies tied to Industry 4.0 and the digital threads of hardware products across their lifecycle?   How will these technologies evolve over time to realize the full potential and enable imagining and building things which cannot be designed and manufactured today?  In this talk answers to these questions will be presented, and the Far Future will be tied to Near Present current solutions which will set the irreversible sequence of events into motion.

- PDT
How to Build a Diverse Workforce and Why Procurement is So Critical
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Sameer Penakalapati
Sameer Penakalapati
CEIPAL, Founder & CEO

Diversity has rapidly skyrocketed past its former buzz-word status to become a major strategic consideration for any organization that’s serious about finding a competitive edge. So, now that everyone is in agreement that diversity is critical to building a future workforce that can thrive, how can your organization capitalize? This session will outline the four steps to auditing the overall diversity of your workforce and explain how HR and procurement must work together in order to successfully establish a strong, diverse hiring practice.