Session Stage 2

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Tuesday, August 17, 2021

- PDT
Computing Consumer Intent At Scale
Joyce Lee
Joyce Lee
OneAD Inc., CEO

Audience behavior has become so variable in today’s fragmented digital environment and skewed to all facets of digital life, especially after COVID-19 pandemic. These behaviors reflect the consumer journey at all stages and create opportunities to capture precious consumer intent data across the open internet. This intent data can be computed and analyzed at scale into shopper graphs through leveraging AI technology.

It is an extraordinary strategy with solid evidence pointing to the ability of shopper graphs with consumer intent to help brand audiences grow at scale.  It could help you target high potential consumers across the open internet, expand new acquisitions, maximize market share, and even become one of the consumers’ top-of-mind choices.

- PDT
Amazon Flywheels: Realizing the Promise of the Cloud
Jacqueline Krain
Jacqueline Krain
AWS, Global Head of Business Innovation

Migration and Modernization are the beginning of the cloud journey, but realizing the promise of the cloud is about innovating at pace and at scale. We’ll share more about how we put the customer at the center of the way we work forming 2-pizza teams that rapidly iterate and build delightful experiences to customer drive value, selection, and convenience.

- PDT
Corporate Innovation & Successful POC
Kaan Akin
Kaan Akin
Hackquarters, Founder

- Where do corporations find startups?

- How do they work together?

- Why are corporations interested in working with startups?  

- The 4Ds of Digital Transformation

- How to succeed in doing POC? Cases 

Wednesday, August 18, 2021

- PDT
Brands in XR - ReaL Insights and Case Studies
Dan Ferguson
Dan Ferguson
Groove Jones, Co-Founder

With all the buzz and attention about XR Technologies (Extended Realities) which include AR (Augmented Reality) and VR (Virtual Reality) where does it fit in today’s business world? Dan Ferguson has worked with world-class brands like AT&T, American Airlines, Conagra, General Mills, McDonald’s, and Toyota on their digital XR strategies. While many people talk about second-hand knowledge or antidotal info about AR, very few are actually delivering. Dan can bring REAL insights to your attendees about the current trends in AR and REAL case studies on how brands are using it. Dan will dive into real-world case studies and insights that help brands connect with their audiences with these innovative and progressive platforms.

- PDT
The Future of Video Ads—Learning From TikTok and Reels
Dan Greenberg
Dan Greenberg
Sharethrough, Founder & CEO,

 According to the Wall Street Journal, Americans spent over 16 hours a day online in 2020. A good portion of that time was spent consuming video content via TikTok, Instagram Reels, or YouTube. These platforms have succeeded in completely shifting our video consumption online. Consumers have come to expect strong, engaging video content that they can interact with. Dan will discuss how brands can apply the concepts used across social platforms within their video advertising strategy, with a goal to design and deliver ads made FOR the people.

- PDT
Survival Guide: How to Survive an Industry Crisis
Tony Delmercado
Tony Delmercado
Hawke Media, Co-Founder and COO

The 2020 pandemic left many businesses uprooted, uncertain, and pushed to their creative limits to keep their organizations afloat. As leaders enter an era of next moves post-pandemic, how can companies—both emerging and seasoned—set the foundation to come out stronger than they were before? Erik can discuss successful leadership in a time of crisis—from moving your team to fully remote to re-strategizing your funding and services, to recruiting for a virtual office. He will discuss tactics around communication and leadership to strengthen how you and your team can continue to thrive through waves of adversity.

- PDT
Bridging the Gap between Old Addresses and New Mobility
Ashley Cashion
Ashley Cashion
what3words, US Partnerships Director

Even in the world’s best-addressed locations, traditional street addressing is failing to meet the demands of today’s on-the-go services like ride-hailing, food delivery, same-day deliveries and e-commerce. Globally, 70% of addresses will not take you to the front door, with 74% of people saying guests, services and deliveries struggle to find them. Inaccurate addressing is costly to businesses, frustrating for customers and is hampering innovation.

what3words gives everyone and everywhere a simple, accurate and reliable address - and is the first addressing system optimised for voice, allowing he easiest and most human-friendly possible input.

- PDT
The Technology of Personal Meaning
Julie Choi
Julie Choi
Pointr.co, Founder and CEO

How we can efficiently create and find meaning in the workplace.

- PDT
The Tailwinds Behind EV Charging
Jordan Ramer
Jordan Ramer
EV Connect, Chief Executive Officer

The electric vehicle (EV) is about to take over the world. By 2030, studies indicate that as many as one-third of all cars on the road will be electricity fueled. The availability of electric vehicle charging must keep pace with the growth in EVs. Charging infrastructure will rely on a combination of policy, investment, mandate, and market tailwinds to keep up with the massive growth of EVs on the road; here’s where we stand with all four. 

As it turns out, the policies supporting the electrification of transportation are still in their infancy, but smart cities and smart countries are leading the way to an electrified future. In the U.S. and Canada, the ambitious goals to reach net-zero emissions by 2050 are important forcing functions that drive ambitious policies. At the same time, ever more aggressive vehicle emissions standards in the U.S. and Europe are driving innovation in carbon credit programs and EV incentive programs for EV buyers.

Toyota, Ford, and GM, among many others, are investing tens of billions of dollars into over 160 new electric vehicle models by 2025. The amount of funding to offset the costs of installing charging stations is also growing, and increasingly available for businesses and individuals. Additionally, Biden Administration executive orders to electrify the Federal fleet of more than 600,000 vehicles also (wisely) includes the installation of 500,000 charging stations in the next decade.

A growing list of transportation mandates from cities, states and provinces, and national governments are pushing clean transportation with a focus on adding charging infrastructure, too. These mandates are changing how cities, institutions, and businesses think about their roles in the transportation sector. For example, in the last six months, the United Kingdom, the Canadian province of Quebec, and U.S. states of Washington, California, New Jersey, and Massachusetts have announced bans on the sales of new internal combustion vehicles by 2035. Earlier this year, Singapore announced it would commit to this phase-out by 2040.   

Electric vehicle and charging technology is experiencing renaissance-like advancements to the state-of-the-art, particularly in the critical domains of battery range and efficiency, all while prices are trending downwards as the industry matures. The North American EV charging infrastructure market is set to boom to $18.6 billion by 2030 — globally up to $40 billion— with an estimated 40 million charging stations projected to be deployed worldwide. As the private sector recognizes the potential of using electricity as a transportation fuel, it is responding accordingly. 

In this session, Jordan Ramer will address how these four tailwinds are pushing the monumental growth of EV charging and are propelling humanity towards a future without the scourge of tailpipe emissions.

Thursday, August 19, 2021

- PDT
Future of Consumer & Brand Engagement
Swish Goswami
Swish Goswami
Trufan, CEO

In this session, Swish will speak to the current landscape when it comes to third party data deprecation and the rise of first party data. He will also speak about his company Trufan and how they are working with some of the biggest Fortune 500 companies in helping them generate first party data while respecting their audience's right to privacy.

- PDT
Modern Engineering Helping Lloyds Banking Group Adapt to the Changing and Complex World We Live In
Peter Crouch
Peter Crouch
Lloyds Banking Group, Retail Head of Engineering
Anubha Anubha
Anubha Anubha
Publicis Sapient, Senior Director of Program Management

The use of modern software development methods is drastically increasing the rate of software delivery among traditional banks and breaking the view that they can only deliver software every few months. This talk will explore the impact and practices of Modern Engineering and how it has enabled Lloyds banking group to adapt to the challenges of a complex world.
Stephen Hawking predicted the 21st century would be the century of complexity, a world which is unpredictable, ever-evolving and unbounded. This complex world requires the Bank to move from the old business paradigm and mindset of controlling time, scope and cost to the Modern Engineering-led business paradigm and mindset of quality, speed and value.
Bringing it to life, we will see how the Bank applied the Modern Engineering tool-sets to improve their ability to focus on quality, speed and value. We will share examples of how modern engineering practices have helped the Consumer Servicing Value Stream within the Bank to become more adaptable and to respond to COVID19 pandemic. Lastly, we will explore what the new business paradigm of quality, speed and value means for the Executives within the Bank.

Key audience takeaways from this talk:
• Learn how Lloyds Banking Group applied a practical application of Modern Engineering in the Consumer Servicing Value Stream
• Understand the modern engineering principles to help you and your organisation adapt to our changing world
• Reflect on how to keep your skills relevant
• Reflect on whether you are clear on your products and how they deliver value to the customers

- PDT
Future of Food: 3D Printing and Beyond
Anjan Contractor
Anjan Contractor
BeeHex, CEO

Every individual on this planet is different. Our genetics and epigenetics determine how we absorb or reject certain macro and micro nutrients. Having mass produced generic food may not be suitable for everyone because of the inherently unique nature of our body. Advanced 3D food printing and robotics can provide a solution to personalize foods without sacrificing speed. BeeHex- a NASA spin-off company is working on developing such breakthrough technology that will provide personalized foods for everyone on this planet in the not so distant future.

- PDT
How to Build a Diverse Workforce and Why Procurement is So Critical
Sameer Penakalapati
Sameer Penakalapati
CEIPAL, Founder & CEO

Diversity has rapidly skyrocketed past its former buzz-word status to become a major strategic consideration for any organization that’s serious about finding a competitive edge. So, now that everyone is in agreement that diversity is critical to building a future workforce that can thrive, how can your organization capitalize? This session will outline the four steps to auditing the overall diversity of your workforce and explain how HR and procurement must work together in order to successfully establish a strong, diverse hiring practice.