WorldFestival 2022
Thursday, August 4, 2022
KEYNOTE: OneSignal -- How to Win with Mobile Messaging in a Multi-Channel Customer Engagement Strategy
Join on Hopin
Brands looking to increase customer acquisition and retention are finding that messaging tactics that once worked are no longer driving the results they once did, and are developing more intelligent, personalized approaches to deliver messages that matter to their customers and stand out in a noisy world. Mobile channels have become a top priority for many brands.
OneSignal recently analyzed data from 100 billion messages and survey responses from 500 customers across industries, and identified key insights showing how the most successful companies are increasing mobile customer acquisition and retention. Some highlights include:
-61% identified mobile as the most effective channel for their business
-Companies that use two or more communication channels achieve 220% higher customer retention
-44% said mobile push notifications are the most effective re-engagement channel
-In-app messages have 25 to 30 times higher click-through rates than push notifications
-54% said mobile messaging will continue to be the most important channel for the next two years
Personalized messages have a 259% higher engagement rate
For mobile platforms, pre-permission prompts improve iOS opt-in rates by 50% and Android rates by 15%
This session will dive into the full results of the study and highlight actionable ways that companies use them to develop better mobile customer experiences.