Wednesday, August 3, 2022
As online shopping explodes, brick-and-mortar experiences have maintained one persistent advantage: the ability of consumers to preview the real, 3D version of what they want to buy … for now, at least. Commerce-focused tech and software companies are investing heavily in AR platforms that will change the way customers shop and buy. This means creating 3D models to preview home goods in a living room, “try on” virtual clothes, and more. We’re just on the horizon of this tech becoming mainstream. So what does that mean for your business? Discover the opportunities and final barriers are to this tech becoming mainstream, what we can expect in five years, and specific examples of brands that are investing smartly in getting ahead of this.