WorldFestival 2022 WorldFestival 2022

KEYNOTE: Embrace -- Container Monitoring Can’t Fix Your Mobile App

Andrew Tunall
Embrace, Head of Product

Andrew has wealth of experience in product leadership, and currently is at Embrace to accelerate product growth . Prior to Embrace he was the VP of Product at New Relic where he built New Relic’s cloud observability practice, including development of Serverless Observability. Prior to New Relic, Andrew worked for Amazon Web Services (AWS) in Edge Services, working extensively with digital and media companies. 

You're making big bets on customers engaging with your enterprise through mobile, but the observability ecosystem today is datacenter-first. General purpose observability platforms can identify failures in virtualized infrastructure, containers and Kubernetes, microservices, and cloud-native architectures, but most view what's happening on a mobile device only through the lens of a few metrics alongside basic crash and error data.
Mobile experiences can be impacted by an endless combination of user actions, devices, connectivity, third-party SDKs, location variables, and more. The largest revenue-impacting issues and optimization opportunities are uncovered when you capture the data from every session, and can understand it both from an aggregate impact (like what crashes are occurring), and from an individual user and session basis.