Mobile Business Strategy & Management
Wednesday, August 3, 2022
If your team is in dilemma of choosing between native mobile development and cross-platform frameworks, this talk might be interesting for you. In it, you will find a detailed analysis of the differences between native and cross-platform app development; the benefit of using cross-platform frameworks;
a comparison of cross-platform frameworks, including the very popular Flutter, React Native and Kotlin Multiplatform.
Furthermore, it goes on to look at each technical from the view of developer experience versus product design and release process, showing cases of how it benefits your project if you are crafting a brand new project (Greenfield) or a rewriting / refactoring (Brownfield). In the end, I will discuss few challenges of cross-platform project in team building, automation testing and delivery.
Thursday, August 4, 2022
You're making big bets on customers engaging with your enterprise through mobile, but the observability ecosystem today is datacenter-first. General purpose observability platforms can identify failures in virtualized infrastructure, containers and Kubernetes, microservices, and cloud-native architectures, but most view what's happening on a mobile device only through the lens of a few metrics alongside basic crash and error data.
Mobile experiences can be impacted by an endless combination of user actions, devices, connectivity, third-party SDKs, location variables, and more. The largest revenue-impacting issues and optimization opportunities are uncovered when you capture the data from every session, and can understand it both from an aggregate impact (like what crashes are occurring), and from an individual user and session basis.
Mobile applications can be built in many ways, but building them with the current industry standard and the right way is hard. Many platforms are available that can help to create a mobile app or so to say multiple platform apps with a single source code.
Kotlin Multiplatform is relatively new among all those options but has successfully managed to change the market recommendation (IMO), even without its first stable release.
In this talk, I would be talking about how KMM is different from others, understanding the basics, how to build your first application with KMM, and its challenges.
KEYNOTE: OneSignal -- How to Win with Mobile Messaging in a Multi-Channel Customer Engagement StrategyJoin on Hopin
Brands looking to increase customer acquisition and retention are finding that messaging tactics that once worked are no longer driving the results they once did, and are developing more intelligent, personalized approaches to deliver messages that matter to their customers and stand out in a noisy world. Mobile channels have become a top priority for many brands.
OneSignal recently analyzed data from 100 billion messages and survey responses from 500 customers across industries, and identified key insights showing how the most successful companies are increasing mobile customer acquisition and retention. Some highlights include:
-61% identified mobile as the most effective channel for their business
-Companies that use two or more communication channels achieve 220% higher customer retention
-44% said mobile push notifications are the most effective re-engagement channel
-In-app messages have 25 to 30 times higher click-through rates than push notifications
-54% said mobile messaging will continue to be the most important channel for the next two years
Personalized messages have a 259% higher engagement rate
For mobile platforms, pre-permission prompts improve iOS opt-in rates by 50% and Android rates by 15%
This session will dive into the full results of the study and highlight actionable ways that companies use them to develop better mobile customer experiences.
Embedded SIM (eSIM) is expected to connect over 3 billion smartphones by 2025. eSIM and programmable cellular data API's are offering online businesses and mobile apps new ways to better serve and engage with mobile customers. After an introduction to eSIM and how it is digitizing access to cellular networks, few use cases will be presented to illustrate how programmable cellular data can help businesses go mobile.